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Becksöndergaard

Becksöndergaard is an international women’s fashion brand operating in more than 18 countries worldwide.

A new e-commerce solution for colourful fashion

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increase in online revenue

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increase in site visitors

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increase in online orders

three women modelling in the desert
woman standing in desert
THE SOLUTION

Shopify - a beloved solution for the world of fashion

Becksöndergaard chose Shopify as its e-commerce platform, ideal for companies that prefer a scalable and cloud-based infrastructure. Shopify’s core function is to act as the managing engine for a wide range of websites for regional and international markets, physical stores and marketplaces.

THE SOLUTION

PIM systems with big gains

Shopify has integrations with the Product Information Management System (PIM), Struct. This opened the door to a new way of working with Becksöndergaard products: - Easy and fast search feature that sorts products into campaign categories - Quick identification of missing product data. Struct PIM gives the web editor a rapid overview and the opportunity to add in the missing data -Changes mapped to various distribution channels e.g., their own webshop, reseller webshops and Facebook marketplace

THE SOLUTION

Intelligent integrations with Hello Retail

Becksöndergaard’s webshop is integrated with the personalisation platform, Hello Retail. This gives rise to intelligent search results and recommendations: - When a visitor starts typing in the search field, a product picture of the search result shows to the side. The visitor isn’t directed to a search results page, and instead, they can quickly and dynamically change their search - Hello Retail is the intelligence behind the product recommendations at Becksondergaard.dk and used, for example, in the ‘Most Popular’ view

"With the new webshop, we have a new and modern appearance. We also have a much more user-friendly shop both on the customer and administration site. Most importantly, the user experience is significantly elevated with associated positive rewards such as higher conversion rates.” 

Eva Trosborg Andersen, E-commerce Coordinator
Becksöndergaard