As someone responsible for multiple marketing activities, you know that this can be challenging if you require multiple programs to complete them. This is where marketing automation can be the saviour for any marketer, being able to carry out all marketing activities within one program.
Digital Asset Management (DAM) is a process used for the organisation and storing of media assets such as photos, videos etc. in a central location. This means that anyone within the company will have access to all media and most importantly the correct ones. Most companies do not know what this is or how beneficial it can be so we would like to make you aware of the problems that having a DAM can solve.
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