Best practices for multilingual websites

Wednesday, 16 August 2017 from 12:30 to 14:00 at WeWork Chancery Lane

Did you know that a survey of 3,000 online shoppers across 10 countries found that 60% rarely or never buy from English-only websites?

The benefits of speaking your customer’s language are clear, so are the reasons for attracting the right target audience to your website. But translation, localisation and local language Search Engine Optimisation (SEO) put further strain on limited resources.

What you’ll get out of the seminar

You’ll gain valuable insights from experienced professionals with in-depth language industry knowledge. The seminar will cover theory as well as practical examples based on relevant case studies.

You’ll learn best practices for:

  • efficient translation in Content Management Systems (CMS) such as Umbraco, Sitecore, Episerver and others
  • choosing the right translation platform for your needs
  • consistently communicating with the right brand terminology in all languages

Tips for SEO with an international perspective, including how to:

  • avoid duplicate content when working with multilingual websites
  • avoid penalisation from Google for incorrect technical implementation
  • use multilingual SEO to make your website or digital marketing campaign an international success

Who is the seminar for?

The seminar is for you. You are responsible for your online marketing, content management, online business development or IT.

Seminars fill up quickly, so book your seat today!

When and Where?

When

When

16 August 2017 12:30 - 14:00
Where

Where

WeWork Chancery Lane
14 Gray's Inn Road | WC1X 8HN London, United Kingdom