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How Data and Personalisation Will Improve your ROI

Thursday, 14 September 2017 from 15:00 to 16:30 at Chancery Lane: Fox Court


Join our IT Architect and our Sitecore Solution Architect in this seminar that is designed to help you take action and get started on embracing the demands of your visitors. You can register here or use the form at the bottom of this page.

When

14 September 2017 15:00 - 16:30

Where

Chancery Lane: Fox Court

14 Gray's Inn Road | WC1X 8HN London, United Kingdom

Martin Skott Seminar

As a Marketing professional, you know you need to utilise all the data on behaviour you have collected. The sales department are calling for hot leads, and your visitors are demanding a unique and personalised experience. How do you drive results through data-driven personalisation?

In the seminar, we will look at:

  • How to read and measure traffic and track data to help define the personas of your visitor.
  • How to map the buyer journey of visitors using personalised content at different touch points.
  • How your typical website should be employed, and how it fits into the larger digital landscape, in a data-driven sales and marketing setup.

Join our IT Architect and our Sitecore Solution Architect in this seminar that is designed to help you take action and get started on embracing the demands of your visitors. You can register here or use the form at the bottom of this page.

What you will gain from this seminar

You will gain valuable insights from an experienced professional with in-depth industry knowledge. The seminar will cover both theoretical and practical examples based on relevant case studies.

You will learn about:

  • How to read and measure traffic
  • How to define personas
  • Best practices for websites
  • How to map buyer journeys
  • How to use personalised content to target different segments

And much more ...

Presenter

Asger Laursen
Asger Laursen IT Architect

Novicell London

8 Devonshire Square
EC2M 4PL London
United Kingdom


+44 (0)20 8144 8142

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