Get started with Business Intelligence

Thursday, 22 February 2018 from 11:00 to 13:00 at WeWork Chancery Lane

Make strategic decisions based on facts

Companies are increasingly demanding a better overview and data insight to make focusing on future efforts easier. This is exactly what Business Intelligence provides.

Is your company utilising its own and external data to make qualified business decisions?

Business Intelligence gives you an insight into your market’s movements and the business’s developments in general. This tool also highlights which parts of your business need greater focus and optimisation. Data can also reveal more about your customers and their individual behaviour.

To avoid Business Intelligence just becoming ‘noise’ that you never use, you need a strategic approach and excellent visualisation. Data should be easily accessible, dynamic and updated live so that the company can act quickly day-to-day. With the right set-up, Business Intelligence quickly becomes an essential tool when making important business decisions. But how do you get started?

Business Intelligence or Predictive Analytics can be highly complex, yet a simple set-up can reap major benefits. We show you how to make the best start on your data.

What you get from the seminar

Business Intelligence Manager Jens Hagbard Grønkjær reveals how BI can help your company find new business opportunities and how to make optimum use of your resources.

The seminar gives you examples of:

  • Which internal and external data sources are relevant to analyse
  • Which tools you should start with
  • How you target BI to different departments: sales, production, finance, HR…
  • How data sources and KPIs can be visualised in dynamic dashboards
  • How to utilise publically accessible target group data

Jens will provide specific examples of company cases (both BtC and BtB), which have dropped their ‘gut feel’ approach and now use Business Intelligence to get usable data out to the right people at the right time.

Who is the seminar for?

The seminar is for anyone responsible for sales, marketing and/or business development. You don’t need to have previous experience of Business Intelligence.


10:30-11:00: Breakfast and registration 

11:00-13:00: Seminar with Business Intelligence Manager Jens Hagbard Grønkjær 

13:00-13:30: Networking

The seminar aims to encourage dialogue with opportunities for 1-1 discussions afterwards. The day’s material/presentation will naturally be sent to you after the seminar. 

Contact us for further information on tel. 020 8144 8142 or [email protected]  


Jens Hagbard Grønkjær
Jens Hagbard GrønkjærBusiness Intelligence Manager

When and Where?



22 February 2018 11:00 - 13:00


WeWork Chancery Lane
14 Gray's Inn Road | WC1X 8HN London, United Kingdom