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How to conquer video marketing in 2018

Wednesday, 07 February 2018 from 15:00 to 17:00 at Chancery Lane: Fox Court

Leo Kielland from Google and Novicell's Morten Dalbøge give you the newest trends in advertising on the world’s second largest search engine YouTube. Join us, and get your video content strategy right!


07 February 2018 15:00 - 17:00


Chancery Lane: Fox Court

14 Gray's Inn Road | WC1X 8HN London, United Kingdom

YouTube Video

Videos are taking content marketing by storm. By responding to audiences’ shorter attention spans by making content more interactive and visual, video has become one of the best ways of engaging and connecting with consumers.

The influence of YouTube is greater than ever, shaping what matters in content and culture. YouTube is the second biggest search engine, next to Google, and according to a new survey from 2017, people use more time watching videos on YouTube than they spend on Netflix and Facebook videos combined.

What you get from the seminar

Join our highly topical seminar where Leo Kielland from Google and Novicell's Morten Dalbøge will discuss how you can reach and engage with your audiences through videos, and how to get your video content strategy right.

From this seminar, you will gain knowledge about:

  • Video composition: Which types of content to consider when making videos: Hero, Hub and Help (sometimes referred to as hygiene content).
  • The ideal video frequency, length and quality.
  • How to make sure that your videos rank on Google (SEO for videos).
  • How to determine if your YouTube effort is successful.
  • How to reach your most valuable audiences on YouTube.
  • Audience profiles and the VOD (Video On Demand) market in the UK.

Who is this seminar for

This seminar is for anyone who wants to stay on top of the newest trends in video advertising, and advertising on the world’s second largest search engine.

If you are currently using, or thinking of using, video to sell or raise awareness of a product, service or cause, this seminar will most likely change your business.


17.45-18.15: Registration

18.15-19.00: YouTube, videos - trends, numbers and new markets: Leo Kielland, Google 

19.00-19.30: Video strategies for companies: Morten Dalbøge, Novicell

19.35: Networking

We will serve snacks from Danish gourmet restaurant Snaps & Rye. Beer kindly supplied by WeWork. 


Leo Kielland Agency Development Manager at Google

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