How to improve your marketing impact using personas and customer journeys

Wednesday, 16 January 2019 from 15:00 to 17:30 at WeWork Devonshire Square


Customers today have different demands compared to what they used to. They expect a coherent customer experience – from start to finish. Join this seminar for tips and tricks on how to improve your marketing impact by improving customer experience.
When

16 January 2019 15:00 - 17:30

Where

WeWork Devonshire Square

8 Devonshire Square | EC2M 4PL London, United Kingdom


How to improve customer experiences with customer journey maps

Company success and growth now more than ever hinges around how a company deals with its customers. Customers today have different demands compared to what they used to. They expect a coherent customer experience from start to finish.

But, how do you investigate and document your customers' journeys and experiences with your brand, service, and products? And how do you use persona insights to design customer journeys that hit the spot?

Join this seminar for tips and tricks on how to work with personas and customer journeys, and what you as a company can get from mapping your customers journeys.  

What you’ll get from the seminar  

Digital Strategy Manager, Heidi Collin, will inspire you to: 

  • Investigate and describe your personas
  • Map each step your customers go through in engaging with your company from initial contact, through purchasing and after sales support, and onto renewal/repurchase
  • Gather data and use this data to create a good customer experience
  • Detect gaps between the desired customer experience and the one actually received (knowing where the actions need to be focused)

The seminar is very hands-on and gives you specific models and tools you can use to work with customer journeys.

Who is the seminar for?

The seminar is for CMOs, CEM and CRM managers and other marketing professionals who wish to increase the impact of their marketing activities.

Agenda:

15:00 – 15:30: Registration

15:30 - 17:30: Seminar with Digital Strategy Manager – Heidi Collin

17:30 – 18:30: Networking

Priority disclaimer:

Unfortunately, due to the limited size of this event, Novicell cannot guarantee your place if you do not meet priority requirements. Whilst we try our best to make the event open to everyone, priority is not given to students or other agencies. Thank you for your understanding.

Presenter

Heidi Collin
Heidi Collin Digital Strategy Manager

Novicell London

38 Chancery Lane
WC2A 1EN London
United Kingdom


+44 (0)20 8144 8142

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