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Inbound marketing: How to use tools and knowledge to generate more leads

Thursday, 07 June 2018 from 09:30 to 11:30 at Chancery Lane: The Cursitor


More and more people are looking towards inbound marketing because a lot of messages and randomly scattered ads no longer penetrates through to the receiver. Focus on activities that attract and creates opportunities for sale is the future.
Does this necessarily mean that should you invest hundreds of thousands into big marketing hubs to catch the inbound-wave? The answer is no.
When

07 June 2018 09:30 - 11:30

Where

Chancery Lane: The Cursitor

38 Chancery Lane | WC2A 1LF London, United Kingdom

inboundpicture
More and more people are looking towards inbound marketing because a lot of messages and randomly scattered ads no longer penetrates through to the receiver. Focus on activities that attract and creates opportunities for sale is the future.
Does this necessarily mean that should you invest hundreds of thousands into big marketing hubs to catch the inbound-wave? The answer is simply no.

What you get from the event.

There are many levels of inbound marketing, and at this seminar, we look at a variety of tools, which is spreading all over the spectrum, from Mailchimp to HubSpot. We review the activities that can kick-start the lead generation.

Furthermore, you get the inspiration to get started with inbound marketing in practice, including:

  • Automation flows: How to work with leads through the customer journey
  • Lead Scoring: Learn how to define what a good lead is and when a lead is ready for a sale
  • How to collaborate between the marketing- and sales department: Get the tools to handle your leads and results.
  • Segmentation: Know your customer and use that knowledge to create target orientated messages.

Who is this event for

The target group for this seminar is the online responsible within a company who work with content marketing.

Agenda

9:30 Registration

10:00 Inbound marketing: How to use tools and knowledge to generate more leads with inbound Marketing Manager Marianne Holmgaard, Q&A.

11:30 Networking

Presenter

Marianne Holmgaard
Marianne Holmgaard Inbound Marketing Manager

Novicell London

38 Chancery Lane
WC2A 1EN London
United Kingdom


+44 (0)20 8144 8142

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