More and more people are looking towards inbound marketing because a lot of messages and randomly scattered ads no longer penetrates through to the receiver. Focus on activities that attract and creates opportunities for sale is the future.
Does this necessarily mean that should you invest hundreds of thousands into big marketing hubs to catch the inbound-wave? The answer is simply no.
What you get from the event.
There are many levels of inbound marketing, and at this seminar, we look at a variety of tools, which is spreading all over the spectrum, from Mailchimp to HubSpot. We review the activities that can kick-start the lead generation.
Furthermore, you get the inspiration to get started with inbound marketing in practice, including:
- Automation flows: How to work with leads through the customer journey
- Lead Scoring: Learn how to define what a good lead is and when a lead is ready for a sale
- How to collaborate between the marketing- and sales department: Get the tools to handle your leads and results.
- Segmentation: Know your customer and use that knowledge to create target orientated messages.
Who is this event for
The target group for this seminar is the online responsible within a company who work with content marketing.
10:00 Inbound marketing: How to use tools and knowledge to generate more leads with inbound Marketing Manager Marianne Holmgaard, Q&A.