How marketing automation can optimise your lead generation

Wednesday, 11 October 2017 from 11:00 to 12:00 at Online


As someone responsible for multiple marketing activities, you know that this can be challenging if you require multiple programs to complete them. This is where marketing automation can be the saviour for any marketer, being able to carry out all marketing activities within one program.

When

11 October 2017 11:00 - 12:00

Where

Online


marketing automation

As someone responsible for multiple marketing activities, you know that this can be challenging and time-consuming if you require multiple programs to complete them. This is where marketing automation can be the saviour for most marketers.

So what is marketing automation? In short, marketing automation is a platform where marketers can manage all their data and create a rich profile of their target groups. It enables you to carry out all marketing activities within one program and at the same time gain valuable knowledge about your customers and their preferences.

In this webinar, we will take a closer to look to what marketing automation is, why, how and what you can automate, the journey of the digital buyer, what to look for when picking an automation tool etc.

We will also discuss: 

  • Marketing Automation - your super hero in the marketing department?
  • Marketing Automation - is it the answer to all your marketing prayers? 
  • Can you automate the missing resources in your marketing department?

Join us as our very own IT Architect Asger Laursen and Sean Kelly from Act-On give you an insight into marketing automation and provide you with a live demo of Act-On's marketing automation platform.

Presenters

Asger Laursen
Asger Laursen IT Architect
Sean Kelly
Sean Kelly Regional Sales Manager - EU at Act-On Software, Inc.