As someone responsible for multiple marketing activities, you know that this can be challenging and time-consuming if you require multiple programs to complete them. This is where marketing automation can be the saviour for most marketers.
So what is marketing automation? In short, marketing automation is a platform where marketers can manage all their data and create a rich profile of their target groups. It enables you to carry out all marketing activities within one program and at the same time gain valuable knowledge about your customers and their preferences.
In this webinar, we will take a closer to look to what marketing automation is, why, how and what you can automate, the journey of the digital buyer, what to look for when picking an automation tool etc.
We will also discuss:
Join us as our very own IT Architect Asger Laursen and Sean Kelly from Act-On give you an insight into marketing automation and provide you with a live demo of Act-On's marketing automation platform.
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