Mobile marketing: How to reach your customers on Google in 2018

Wednesday, 07 February 2018 from 03:00 to 17:30 at WeWork Waterhouse Square

Mobile has officially taken over. Since 2009, mobile web browsing has been steadily growing, while the desktop’s share of web traffic has steadily decreased. According to Google, 60 % of searches take place on mobile today.

In consequence, Google will in 2018 introduce a mobile-first index, changing how they crawl the Internet for pages and documents from a desktop browser view to a mobile browser view. Basically, this means that if you still want customers to be able to find you on Google, you should start your mobile-first makeover now!

What you get from the seminar

For this seminar, we have invited Leo Kielland from Google to give you an insight into the world of mobile marketing. For the hands-on part Novicell’s Joseph Goodson will advise you on how to embrace the shift in customer’s browsing habits and guide you through the steps to be successful in mobile marketing 2018.

From this seminar, you will learn about:

  • Mobile figures and statistics: Google brings the latest numbers and trends for the UK market.
  • Mobile videos: The benefits of mobile video content and mobile advertising and which formats that works the best
  • Mobile SEO: How to get your mobile web pages right (we will discuss parameters such as core ranking, indexing and leveraging mobile keywords)
  • Mobile ads: How to boost engagement with mobile and video ads, eg. Click-To-Call-campaigns, Mobile pay-per-click ads, Google Shopping ads, banner ads, retargeting ads, display ads. etc.
  • General keys to success: Easy gains and wins, and steps to make sure your customers will find you on Google

Who is this seminar for

This seminar is for anyone who wants to stay on top of the newest trends in digital and mobile marketing, especially:

  • Marketing and sales heads who want to ensure their website is working much more effectively in accordance with the new Google indexing
  • Marketing team members who want to maximise their company’s rankings and traffic when potential clients search
  • Anyone responsible for marketing and sales in professional, consultancy and business technology companies, including anyone with marketing responsibilities  

Who is leading the seminar

The seminar will be presented by Novicell’s Digital Marketing Consultant Joseph Goodson. He has a wide experience in digital marketing, where he has devised digital strategies that include SEO, AdWords, Analytics and social media marketing. Joseph is accompanied by Google’s Leo Kielland. Leo works as Agency Development Manager at Google’s HQ in Dublin.

When and what

The seminar runs for 2 hours, from 15.15-17.15, including time at end for questions and answers.  

There will be served delicious pastries from the Danish bakery Ole & Steen along with fresh juice, tea and coffee.  

We would like to encourage everyone who has time to stay for networking drinks in the WeWork kitchen afterwards. You will surely meet a bunch of interesting people – and who knows, maybe a potential customer or partner.  


Joseph Goodson
Joseph GoodsonDigital Marketing Consultant
Leo Kielland Agency Development Manager at Google

When and Where?



07 February 2018 03:00 - 17:30


WeWork Waterhouse Square
138 Holborn | EC1N 2SW London, United Kingdom