Mobile has officially taken over. Since 2009, mobile web browsing has been steadily growing, while the desktop’s share of web traffic has steadily decreased. According to Google, 60 % of searches currently take place on mobiles.
As a result, in 2018 Google will introduce a mobile-first index, changing how they crawl the Internet for pages and documents from a desktop browser view to a mobile browser view. Basically, this means that if you still want customers to be able to find you on Google, you need to start your mobile-first makeover now!
For this seminar, we have invited Leo Kielland from Google to give you an insight into the world of mobile marketing. For the hands-on part Novicell’s Joseph Goodson will advise you on how to embrace the shift in customers' browsing habits and will guide you through the steps to becoming a successful mobile marketer i 2018.
This seminar will teach you about:
This seminar is for anyone who wants to stay abreast of the latest trends in digital and mobile marketing, in particular:
As this seminar is popular, we reserve the right to give booking priority to people in this target group.
The seminar will be presented by Novicell’s Digital Marketing Consultant Joseph Goodson. He has a wide experience in digital marketing, where he has devised digital strategies that include SEO, AdWords, Analytics and social media marketing.
Joseph will be joined by Google’s Leo Kielland, who is travelling all the way down from the HQ in Dublin. Leo works as an Agency Development Manager.
15:30-17:30: Seminar with Google and Novicell, including Q&A
We would like to invite everyone who has the time to stay for networking drinks in the WeWork kitchen afterwards. You are certain to meet some interesting people – and maybe even a potential customer or partner.
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