Migrating from Umbraco 7 to Umbraco 8

Simplify the way you work with Content Management Systems and Application Programming Interfaces.

Our Head of Development, Mikkel Keller, presented the major new and exciting features of Umbraco 8, which include Content Apps, Infinite Editing and new support for multilingual sites. He ran through the pros and cons of upgrading – in particular, what pitfalls to look out for – as well as offered specific migration strategies.

LinkedIn: How to Reach the Business Decision Maker Online

Get started with LinkedIn Ads today!

This LinkedIn seminar was a practical insight into setting up and running a LinkedIn Ads campaign to reach the decision maker. Attendees learned how to create their very own strategy from start to finish and why LinkedIn Ads aren’t as expensive as you might think.

International SEO

Expand your customer base globally.

This seminar was a comprehensive and practical insight into every aspect of international SEO.

Novicell’s Kenneth Wernst, Svenja Müller from translate plus, and Sayaka Soma from Excedo (founded in collaboration with Nikkei Inc., one of the largest independent business media groups in Asia, and the Financial Times) spoke about the success they are seeing and experience they have had working with international SEO, and how it can benefit your company.

E-mail Marketing

E-mail marketing is an essential tool for attracting and retaining customers and the online channel with the best ROI.

Attendees got powerful tips on how to get messages opened and read, how to engage with customers, and learned about how to expand the reach to new prospects.

Marketing Automation

- that works for sales and marketing

The participants at the seminar were given very specific tips and advice on how to work with automation in both the sales and marketing department. They were also shown how to get started with automating their sales and marketing efforts to create measurable results.

Sitecore Personalisation

- how to get started

The personalisation solution is one of the most powerful tools in the Sitecore platform and can help you increase your users’ website engagement.

In this seminar, participants learned about the initial steps of the Sitecore solution:

• Define your audience
• Start profiling
• Track marketing campaigns
• Personalise content

Guide to Data – Website Analytics 

Understanding your analytics is the building block of digital marketing. 

Our Head of Digital Marketing, Joseph Goodson, explained how to understand the data your website is generating so you can use this data to make smarter decisions and grow your business faster!

SEO

- improve your website ranking

Search Engine Optimisation (SEO) is essential to improving your website's ranking in search results. If this is implemented correctly, it can increase the quantity and quality of traffic that reaches your site.

This seminar covered the relevant tools that can help you with SEO, the basic knowledge needed to implement it correctly and much more.

Video Marketing

Suds Singh, from the video production company Interesting Content, shared his best tips and tricks for making powerful productions, and Novicell’s digital expert, Joseph Goodson, talked about how strategic advertising can make people watch your videos.

Finally, Nick Binza from Mous (yes, the guys trying to destroy their iPhones) revealed how a focused effort with video content has significantly increased their conversions.

Put a Value on Your Digital Marketing

The key is KPIs, which stop you from drowning in data and help you prioritise your marketing efforts.

Henrik Rivera provided us with inspiration on how to work purposefully with data-driven, targeted and measurable marketing.

Facebook Ads

Jacob Tibbott talked about how to use Facebook Ads effectively to grow your business, how to maximise return on investment from advertising spend, and how to avoid any mistakes.

Strategic Customer Service

Create better customer experiences with integrated customer service.

Toke Lund talked about how integrating high levels of customer service throughout the customer journey – both online and offline – provides increased business results and higher customer satisfaction.