Expand your customer base globally.
This seminar was a comprehensive and practical insight into every aspect of international SEO.
Novicell’s Kenneth Wernst, Svenja Müller from translate plus, and Sayaka Soma from Excedo (founded in collaboration with Nikkei Inc., one of the largest independent business media groups in Asia, and the Financial Times) spoke about the success they are seeing and experience they have had working with international SEO, and how it can benefit your company.
E-mail marketing is an essential tool for attracting and retaining customers and the online channel with the best ROI.
Attendees got powerful tips on how to get messages opened and read, how to engage with customers, and learned about how to expand the reach to new prospects.
- that works for sales and marketing
The participants at the seminar were given very specific tips and advice on how to work with automation in both the sales and marketing department. They were also shown how to get started with automating their sales and marketing efforts to create measurable results.
- how to get started
The personalisation solution is one of the most powerful tools in the Sitecore platform and can help you increase your users’ website engagement.
In this seminar, participants learned about the initial steps of the Sitecore solution:
- Define your audience
- Start profiling
- Track marketing campaigns
- Personalise content
Guide to Data – Website Analytics
Understanding your analytics is the building block of digital marketing.
Our Head of Digital Marketing, Joseph Goodson, explained how to understand the data your website is generating so you can use this data to make smarter decisions and grow your business faster!
- improve your website ranking
Search Engine Optimisation (SEO) is essential to improving your website's ranking in search results. If this is implemented correctly, it can increase the quantity and quality of traffic that reaches your site.
This seminar covered the relevant tools that can help you with SEO, the basic knowledge needed to implement it correctly and much more.
Suds Singh, from the video production company Interesting Content, shared his best tips and tricks for making powerful productions, and Novicell’s digital expert, Joseph Goodson, talked about how strategic advertising can make people watch your videos.
Finally, Nick Binza from Mous (yes, the guys trying to destroy their iPhones) revealed how a focused effort with video content has significantly increased their conversions.
Put a Value on Your Digital Marketing
The key is KPIs, which stop you from drowning in data and help you prioritise your marketing efforts.
Henrik Rivera provided us with inspiration on how to work purposefully with data-driven, targeted and measurable marketing.
Jacob Tibbott talked about how to use Facebook Ads effectively to grow your business, how to maximise return on investment from advertising spend, and how to avoid any mistakes.
Strategic Customer Service
Create better customer experiences with integrated customer service.
Toke Lund talked about how integrating high levels of customer service throughout the customer journey – both online and offline – provides increased business results and higher customer satisfaction.
Marketing and Tech Trends 2019
Asger Laursen took us on a journey into some of the newest marketing and tech trends, and showed us how to understand the underlying patterns that help drive development forward.