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SEO strategy for B2B: Get your strategy right to grow your business.

Wednesday, 05 September 2018 from 15:00 to 17:30 at Chancery Lane: The Cursitor

Why should B2B companies work structured with search engine optimization? And even more important - how? In this seminar, the focus is on SEO for B2B companies and how to reach your target.

05 September 2018 15:00 - 17:30


Chancery Lane: The Cursitor

38 Chancery Lane | WC2A 1LF London, United Kingdom

SEO seminar pic

Part 1 – Put a value on your digital marketing

Online Marketing Manager Henrik Rivera gives you inspiration on how to work with data-driven digital marketing. The key is KPIs – key performance indicators – which stop you from drowning in data and help you prioritise marketing efforts.

What you get from this part of the seminar?

Learn how to:

  • Set up the right targets for your KPIs and your digital business
  • Evaluate and prioritise your efforts
  • Reflect on your marketing efforts the value they create

Part 2 - Grow your business with the right SEO strategy

The new generation of buyers begins its customer journey with Google. You will no longer meet your competitors exclusively in an offline context.

SEO – search engine optimisation – has for many years been a central part of B2C marketing. But nowadays, even established B2B companies are starting to invest heavily in visibility due to increasing pressure from a subset of smaller search engine-optimised competitors.

What you get from this part of the seminar?

  • Why is SEO a critical part of your digital business
  • The key focus area you should prioritise here and now
  • What it takes to compete with your competitors online

Who is the seminar for?

The seminar is relevant for those responsible for a B2B company’s online business development, as well as marketing/sales managers.


15:00 - 15:00 Registration

15:30 - 17:00 Seminar with Online Marketing Manager, Henrik Rivera (includes Q&A)

16:00 - 17:30 Networking


Henrik Rivera
Henrik Rivera Digital Marketing Manager

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