Online Marketing Manager Henrik Rivera gives you inspiration on how to work with data-driven digital marketing. The key is KPIs – key performance indicators – which stop you from drowning in data and help you prioritise marketing efforts.
Learn how to:
The new generation of buyers begins its customer journey with Google. You will no longer meet your competitors exclusively in an offline context.
SEO – search engine optimisation – has for many years been a central part of B2C marketing. But nowadays, even established B2B companies are starting to invest heavily in visibility due to increasing pressure from a subset of smaller search engine-optimised competitors.
The seminar is relevant for those responsible for a B2B company’s online business development, as well as marketing/sales managers.
15:00 - 15:00 Registration
15:30 - 17:00 Seminar with Online Marketing Manager, Henrik Rivera (includes Q&A)
16:00 - 17:30 Networking
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