SEO strategy for B2B: Get your strategy right to grow your business

Thursday 19 September 2019 from 15:00 - 17:30 at WeWork Devonshire Square


Why should B2B companies work structured with search engine optimisation? And even more important - how? In this seminar, the focus is on SEO for B2B companies and how to reach your target.

Part 1 – Put a value on your digital marketing

Online Marketing Manager Henrik Rivera gives you inspiration on how to work with data-driven digital marketing. The key is KPIs – key performance indicators – which stop you from drowning in data and help you prioritise marketing efforts.

What you get from this part of the seminar?

Learn how to:

  • Set up the right targets for your KPIs and your digital business
  • Evaluate and prioritise your efforts
  • Reflect on your marketing efforts the value they creat

Part 2 - Grow your business with the right SEO strategy

The new generation of buyers begins its customer journey with Google. You will no longer meet your competitors exclusively in an offline context.

SEO – search engine optimisation – has for many years been a central part of B2C marketing. But nowadays, even established B2B companies are starting to invest heavily in visibility due to increasing pressure from a subset of smaller search engine-optimised competitors.

Who is the seminar for?

The seminar is relevant for those responsible for a B2B company’s online business development, as well as marketing/sales managers.

Agenda

15:00 - 15:30 Registration

15:30 - 17:00 Seminar with Online Marketing Manager, Henrik Rivera

17:00 - 17:30 Networking and drinks

 

Priority disclaimer:

Unfortunately, due to the limited size of this event, Novicell cannot guarantee your place if you do not meet priority requirements. Whilst we try our best to make the event open to everyone, priority is not given to students or other agencies. Thank you for your understanding.

Thursday 19 September 2019

15:00 - 17:30