Video marketing: the future of content marketing

Wednesday, 18 April 2018 from 18:00 to 20:30 at WeWork Chancery Lane

Videos are taking content marketing by storm! By responding to audiences’ shorter attention spans by making content more interactive and visual, video has become one of the best ways of engaging and connecting with consumers.

The influence of YouTube is greater than ever, shaping what matters in content and culture. YouTube is the second biggest search engine, next to Google. According to news shared by HubSpot:

  • Video is projected to claim more than 80% of all web traffic by 2019
  • Adding a video to marketing emails can boost click-through rates by 200-300%
  • Embedding videos in landing pages can increase conversion rates by 80%
  • According to YouTube, mobile video consumption grows by 100% every year

What you get from the event

Join our event where Leo Kielland from Google and Novicell’s Digital Performance Architect Morten Dalbøge will discuss the future of video marketing, how to reach and engage with your audiences through videos, and how to get your video content strategy right.

From this seminar, you will gain knowledge about:

  • Video marketing trends
  • Audience profiles and the VOD (Video On Demand) market in the UK
  • Video composition: Which types of content to consider when making videos, the ideal video frequency, length, quality etc.
  • How to make sure that your videos rank on Google
  • How to determine if your YouTube effort is successful
  • How to reach your most valuable audiences on YouTube

Who is this event for

This event is for anyone who wants to stay on top of the newest trends in video advertising, and advertising on the world’s second largest search engine. If you are currently using, or thinking of using, video to sell or raise awareness of a product, service or cause, this seminar will highly likely change your business.


18.15: Introduction to Novicell: Video marketing and why it’s being hailed as the future of content - Joseph Goodson, Digital Marketing Consultant, Novicell

18.30: Trends and the newest numbers - Leo Kielland, Google

19.10: How to get your video marketing strategy right - Morten Dalbøge, Digital Performance Architect, Novicell

19.40: Q&A

20.00: Networking

Beer kindly supplied by WeWork.


Morten Dalbøge
Morten DalbøgeDigital Performance Architect
Joseph Goodson
Joseph GoodsonDigital Marketing Consultant
Leo Kielland Agency Development Manager at Google

When and Where?



18 April 2018 18:00 - 20:30


WeWork Chancery Lane
14 Gray's Inn Road | WC1X 8HN London, United Kingdom