Dynamicweb Agency in London, UK

E-commerce, CMS and PIM in one platform

Why You Should Choose Dynamicweb

The choice of CMS always requires careful consideration to ensure the system optimally supports the business processes. Therefore, we recommend starting with a workshop where we help you clarify your needs and options to choose the best platform for your business.

Dynamicweb is a secure, stable and flexible choice that houses CMS (content management system), e-commerce, and PIM (product information management system) in one platform.

5 reasons for choosing Dynamicweb

  1. A unified, all-in-one business platform
  2. Many standard functionalities that help you get started, e.g. with e-commerce
  3. Wide selection of optional modules that are ready to build on
  4. Integration with the underlying business systems (standard integrations with the Microsoft Dynamics 365 suite and otherwise good for custom integrations with other systems)
  5. Good for language versioning and handling multiple websites in the same solution


Dynamicweb is an all-in-one platform for content management, e-commerce, digital marketing and integration

Novicell is a Dynamicweb agency based in London, UK. As a Dynamicweb partner, we work with customers who have an existing online platform or want to move to Dynamicweb. These customers tend to look for a partner that has the necessary development expertise and well-established processes for service and support, and an understanding of online business.

Trusting collaboration on business-critical processes

The more digital you as a company are, the more your website will function as a central nervous system in the company's collaboration with customers and other stakeholders.

That creates a need to present product information, prices and promotions in a well-designed interface with lightning-fast data flows that can present real-time data from third-party systems such as PIM, ERP and CRM. It requires good architecture and good integrations between the systems.

Novicell are specialists in Dynamicweb integrations for your business systems

Integrations for Microsoft Dynamics out of the box or tailored integrations to your specific needs

Dynamicweb, with its many systems gathered in one software package, is ideal for integrating your other systems. Over the years, we have delivered a number of tailor-made integrations for all possible systems, but Dynamicweb has, for a number of years, invested in developing standard integrations for Microsoft's Dynamics business systems.

This applies to Dynamics 365 for Finance and Operations, formerly known as Microsoft Dynamics AX, as well as Microsoft Business Central, formerly known as Microsoft Dynamics NAV. That makes Dynamicweb an obvious choice if you run a Microsoft Dynamics stack in your business.

In Novicell's Dynamicweb team, we regularly meet companies that are struggling to make all these integrations to third-party systems work smoothly, often because the integration tasks are more complex than the company's existing web provider has the skills to handle.​

Are you looking for a new development partner for your Dynamicweb platform? 

It is easy to change your Dynamicweb partner

Switching partners on a Dynamicweb platform is simple. Your website is developed on a standard platform and often hosted by Dynamicweb. Therefore, you just need to sign a partner change declaration and then the solution can be transferred to Novicell's development team within a week.

Before we get that far, however, it is recommended to have a review of your website's source code, so that you have Novicell's assessment of the website's condition before making a decision to change partners. It can be compared to the home condition report when buying a property.  

You will also, at this point, meet the team, who will be your contacts in everyday life. In addition to competencies, a partnership is also about chemistry, and it is important to have mutual trust so that the collaboration feels right as we develop your business.

Contact me for a no-obligation chat

Premium Solution Partner 

Novicell is a certified Dynamicweb Premium Solution Partner which shows how much experience we have with the CMS. As a Dynamicweb Premium Solution Partner, we are able to talk directly with Dynamicweb's own developers and can affect how future solutions should look. This expertise makes us a competent development partner if you are considering Dynamicweb as a CMS. 

Dedicated development team - ready to help

Novicell has a development team with 15 certified employees, all working exclusively with Dynamicweb.


dedicated and certified employees


Spaldings & Central Spares

With more than 60 years of industry experience, Spaldings are one of the UK and Ireland’s leading specialists in agriculture, groundcare, industrial and forestry. They supply tools, consumables, replacement parts and machinery to thousands of customers, earning a reputation for comprehensive service, exceptional quality and reliability. In 2015, Spaldings merged with Central Spares.

Spaldings asked Novicell for help with the future maintenance and development of their two web solutions — Spaldings and Central Spares. 

Read the full case study

We win awards for our solutions

Every year, Dynamicweb nominates the solutions of the year. Most recently, we have won:

  • 2019 together with PLUS for 'Customer solution of the year'
  • 2018 together with PLUS for 'B2C solution of the year'
  • 2017 together with Europcar as 'Corporate Marketing Solution of the Year'
  • 2016 together with HC-CARGO as 'B2B Solution of the Year'

Dynamicweb PIM – Product Information Management system

High data quality in all channels directly from Dynamicweb

A PIM system aims to create a single source of truth for your product data. It’s a tool that ensures high quality of the product data that you distribute between Dynamicweb and your other systems and channels, as well as high speed of the manual and automatic processes that send your products to the market.

The system must contain master data for all the product data you use to process products in the sales, marketing and product departments. It must also be able to provide a data model that can be integrated into the systems where data is used. It can be sales channels, like an e-commerce system and website, marketplaces like Amazon, and price comparison platforms like PriceRunner. It can also be in internal processes that are handled from CRM, ERP or BI, in processes in the online shop, or in Adobe InDesign or Microsoft Office when setting up brochures, catalogues, and sales templates.

Get a Dynamicweb online shop in a hurry with Dynamicweb’s Rapido-Framework

Rapido is an implementation tool for the Dynamicweb platform. Dynamicweb combines e-commerce, CMS, marketing and PIM, and Rapido is the tool that brings your online shop to market quickly. Rapido minimises risk and saves time in the development process, thus giving you the opportunity to implement a new webshop in record time. Rapido can be distributed out-of-the-box or adapted to your business processes and branding.

In addition, you can be sure that your online shop is compatible with the upcoming upgrades on the Dynamicweb platform.

Dynamicweb can be hosted exactly as you wish

A Dynamicweb solution can be hosted more or less as you want. It can be hosted on-premise, ie. on local servers with you, or in the cloud either on Dynamicweb's own hosting platform or at Novicell.

Read more about hosting


Ege Carpets

For more than 80 years, the Danish company, Ege Carpets, has supplied quality carpets to buildings all over the world. Today, Ege Carpets is one of Europe's largest manufacturers of quality rugs and sells carpets primarily for hotels, office buildings, shops, shopping centres and institutions.

The spirit of Ege Carpets is to design beautiful rugs for a sustainable future. Aesthetics, high quality and sustainability were keywords for the project when Ege Carpets, in 2019, decided to create a new website. Novicell was chosen for the entire task – from pre-analysis to design, backend and frontend – and the result is www.egecarpets.com

Read the full case study

Want to know more about Dynamicweb?

Send me an email and we can discuss Dynamicweb and platform options.