Episerver agency based in London (UK)

A solid CMS to content, marketing and personalisation in one


We are an in-house Episerver agency based in the middle of London

At Novicell, we have seen an increase in demand for website development within the Episerver CMS in recent years. Episerver is a CMS built, in .NET and originally from Sweden, but it has spread from Scandinavia to the United States and the United Kingdom. We have created a new, specialised, Episerver department that can also take over and run your existing solution.

Our Episerver agency has many years of experience with Episerver website development. Novicell’s Episerver developers work together with the rest of our other departments in Novicell such as: Digital Marketing, Data Value & designers to ensure that we can deliver guidance & counseling for all areas of your business.

Episerver is a CMS built in .NET and is originally from Sweden but has spread from Scandinavia to particularly the US and Britain.

Episerver is used by many large sites with mass amounts of content and high traffic volumes.

Why choose Novicell as your Episerver CMS partner and agency?

  1. We have a strong e-commerce department
  2. Our site architects work across a variety of CMS systems
  3. The quality assurance department looks over every project before it goes live
  4. Unrivalled customer service, with a dedicated contact point

What is Episerver CMS?

Episerver CMS is a web content management system. Episerver enables editors to drag-and-drop content to quickly create new digital solutions that are automatically responsive. One of the many benefits is that content editors can manage content and omnichannel in one screen with project management features that help them collaborate with others.

Once a campaign is live, your results are already optimised with built-in A/B testing. Episerver also makes it easy to integrate with other CRM platforms and marketing apps. Episerver makes it easier for you to make personalised experiences for your audience, it combines Episerver CMS with affiliate intelligence features that can deliver truly personalised content experiences. This helps to reduce bounce rate and increase conversions.

5 good reasons for choosing Episerver

  • Episerver delivers a robust CMS
  • Uses strong dedicated tools for Commerce and Marketing.
  • Extensive integration possibilities for business systems, among other Microsoft Dynamics products (Navision, Axapta and Azure)
  • Wide range of personalisation tools
  • Active community and focus on upgrading and training partners

How a standard Episerver development project looks like at our EPI server agency

As an Episerver agency we have a standard process when developing Episerver projects, this is an example of our 11 stages:

Stage 1: Client meeting

The first step in any Episerver development project is to have a client meeting. In the c meeting, Novicell will look to understand the client’s expectations, wishes and needs concerning the Episerver development project. 

Stage 2: Workshop

In the second stage, a workshop will be held. The primary goal of the workshop for Novicell is to understand the client’s objectives about the project and to get an understanding of competitors & stakeholders.

Stage 3: Wireframes

After the two first steps, Novicell has an understanding of how the Episerver website needs to be designed and functions. Novicell will then perform a graphical view of how the final website will look. 

If our client agrees to this design & structure of the website, the project can continue. If not, Novicell will have another meeting about how best to revise design & structure of the Episerver website. Then Novicell will make an original sketch for the client that hopefully are closer to the client’s expectations. 

Stage 4: Graphics & Design

When the client has agreed to the sketch in step 3, Novicell will start making the graphics & design of,  the front page plus a category page. 

These two pages will then be shown to the client on a desktop device and mobile device, so the client can get a feeling of how the design is going to look. The client might have some last additions, and Novicell knows how the rest of the pages on the website should look. 

Stage 5: Design approval with client

The client approves or disapproves the design. 

Stage 6: Development phase

Novicell checks that the installation of both backend & frontend works simultaneously, then Novicell makes the design and then change the design to HTML. This code will then entered into the CMS system, and from there you will rebuild and reconstruct in the current CMS.

The specific process of the development phase always depends on the individual solution and the features or needs that the client might how to the final solution.  

Stage 7: Guidance / Course / Workshop

The website is now built. 

In this stage, Novicell will guide the client in their new Episerver website, so they know how to navigate both in the content editor and on the site. 
The client might as well have questions to the website, which needs to be answered.

Novicell provides separate workshops for different user-groups of the website to ensure that every user-group knows and understand how to use their new Episerver CMS optimally. 
Depending on the client’s needs, Novicell provides the client’s content writers to work 1 or 2 days at Novicell, so they have easy access to guidance in the process. 

Stage 8: Staging Site

The staging site can both be used before and after the website has gone live. 

Before the website goes live

The staging environment can be used as a local database where you can store your content, so the content is ready when the site goes live. 
The staging site will typically be where the training session will take place. 

After the website has gone live:

When the website is live, the staging site is used by Novicell to try out new features or functionalities of the solution. Often the client will need to accept the change before the change is going live on the website, and therefore the change will first be made in the staging site, and then it can be added to the live website when the client has given her/his accept.  

Stage 9: Measurement and health – check 

In this stage, Novicell makes sure that the new Episerver website is performing optimally. 

This stage includes among other measuring page speed and performing an SEO health check to make sure that old pages are redirected correctly to the new website.

Stage 10: Website goes live

The website is ready to go live.

Stage 11: Operating phase

A long phase of operation & service where Novicell, depending on what is agreed, is taking care off and maintaining the website. Novicell also provides further development of the website to ensure it performs optimally.  

You are welcome to contact us for more information about Episerver