Sitecore Agency London (UK)

A powerful, scalable and flexible CMS platform

Novicell is certified Sitecore development-partner

Novicell is a sitecore agency in London, UK, and is a certified Sitecore development-partner. We have our own Sitecore department which is your security for high quality of your next Sitecore development. In 2018 we partnered up with C-Tilsted, who has 10 years of experience and is one of Denmark’s leading companies in Sitecore development.

By partnering up with C-Tilsted, Novicell became a sitecore agency with our own Sitecore department. “C-Tilsteds core competence is Sitecore and it is this competence we want to strengthen in Novicell. We are experiencing an increasing demand for Sitecore from our customers, which is why we need to be stronger on this platform. This acquisition is therefore strategically important for us,", says Per Kirchner, CEO at Novicell.

What is Sitecore?

Sitecore Content Management System (CMS) is one of the leading enterprise-level content management systems built on ASP.NET.

Sitecore CMS is the choice for leading companies around the world, powering more than 32,000 websites and brands such as ExperianToshibaCanoneasyJetHeineken, and Microsoft. The typical customer for the Sitecore platform is a large company, public institution or organisation. 

Compared with open source CMS systems, Sitecore is a very large and complex platform, giving companies the opportunity to have full control of all aspects of their website. Sitecore has gathered everything from web content management, marketing automation, email marketing, social media and e-commerce to optimisation and analytics into one solution, making it a highly complex digital marketing platform.

Sitecore Web Experience Manager enables you to use everything you know about your customers to personalise your website in real time, delivering more relevant and engaging content for every unique visitor, visitor type, or persona.

Why choose Sitecore

Digital marketing power 

Sitecore XP empowers marketers with comprehensive digital marketing tools, a holistic view of customer needs, and machine learning-generated insights - all of which deliver highly effective personalised experiences.

Smart insights

Designed to alleviate IT organisations' data burden and empower marketers, the Sitecore Experience Database gives marketers fast, easy access to complete customer data, down to the individual. 

Scalable platform

Sitecore is designed to drive the largest sites in the world. It enables you to deliver compelling user experiences at lightning speed using a combination of powerful tools at your fingertips, intelligent caching controls, and the power of ASP.NET.

User-friendly interface

Sitecore Web Experience Manager makes it easy for your marketing teams - not just your IT or technical developer teams - to design web experiences that delight visitors and deliver real business results.

Mobile Web

Sitecore serves up consistent, compelling and personalised experiences on virtually any device, including headless.

Multilingual websites

Sitecore features multilingual capabilities to support organisations manage multisite content across the globe. 


Sitecore Content Management System (CMS) is one of the leading enterprise-level content management systems built on ASP.NET

Sitecore CMS is the choice for leading companies around the world.

Sitecore databases – A user-friendly CMS

The Sitecore CMS are made up of 3 databases.

  1. Core database
  2. Master database
  3. Web database

Core database

The core database is used by Sitecore to manage membership, handle system settings and hold the entire configuration for all application in the CMS. This database can easily be accessed in the CMS. You can change settings, override default functionalities or build your own applications.

Master database

In the master database all the content editioning is made. When new content is created, edited or deleted it will be stored here, including those in preview mode. The master database can be customized to you, so the workflows fits your working needs. It could be a workflow where a manager or translator has to approve the work before it go live.

Web database

The web database is where the live content for the website is located. The web database is different from the master database because it does not contain anything in preview mode. The web database only stores the latest live version of each item. When a change or a new piece of content is made and published it is copied from the master database to the web database.

Sitecore Health Check presentation

As a sitecore agency we can offer a Sitecore Health Check presentation. Download it here. Feel free to share it with the digital managers in your organisation to discuss if it is relevant for you to undertake an external audit of your Sitecore setup.

Get the presentation here

How a standard Sitecore development project looks like at our Sitecore agency

No single project is the same and every project is tailormade to the individual customer.

However, we have a default process that we slightly follow in a Sitecore development project. 

Stage 1: Client meeting

The first step in any Sitecore development project is to have a client meeting. In the client meeting, Novicell will like to understand the client’s expectations, wishes and needs in relation to the Sitecore project.

Stage 2: Workshop

In the second stage, a workshop will be held. The main goal of the workshop for Novicell is to understand the client’s objectives in relation to the project and getting an understanding of the client’s competitors & stakeholders.

Stage 3: Wireframes

After the two first steps, Novicell has an understanding of how the client wants their Sitecore website to be designed and function. Novicell will then perform a graphical view of how the final website will look like.

If the client agrees to this design & structure of the website the project can continue. If not, Novicell & the client will have a new talk about how the client would like the design & structure on their Sitecore website. Then Novicell will make a new sketch for the client that hopefully are closer to the client’s expectations.

Stage 4: Graphics & Design

When the client has agreed to the sketch in stage 3, Novicell will start making the graphics & design of, normally, the front page plus a category page.

These 2 pages will then be shown to the client on a desktop device and mobile device, so the client can get a feeling of how the design is going to look like. The client might have some last additions and Novicell knows on basis of this how the rest of the pages on the website should look like.

In this stage, the design department also checks with the software development department if the design works in their technic.

Stage 5: Design approval with client

The client approves or disapproves the design.

Stage 6: Development phase

Novicell checks that the installation of both backend & frontend works simultaneously, then Novicell makes the design and then change the design to HTML. This code will then be put into the CMS system and from there you will rebuild and reconstruct in the current CMS.

The specific process of the development phase always depends on the individual solution and the features and/or needs that the client might how to the final solution. 

Stage 7: Guidance / Course / Workshop

The website is now built.

In this stage, Novicell will guide the client in their new Sitecore website so they know how to navigate both in the content editor and on the website.

The client might as well have questions to the website, that needs to be answered.

Novicell provides separate workshops for different user-groups of the website to ensure that every user-group knows and understand how to use their new Sitecore CMS optimally.

Depending on the client’s needs, Novicell provides the client’s content writers to work 1 or 2 days at Novicell, so they have easy access to guidance in the process.

Stage 8: Staging Site

The staging site can both be used before and after the website has gone live.

Before the website goes live

The staging environment can be used as a local database where you can store your content, so the content is ready when the website goes live.

The staging site will normally be where the training session will take place.

After the website has gone live:

When the website is live, the staging site is used by Novicell to try out new features or functionalities of the solution. Often the client will need to accept the change before the change is going live on the website, and therefore the change will first be made in the staging site and then it can be added to the live website when the client has given her/his accept. 

Stage 9: Measurement and health – check

In this stage, Novicell makes sure that the new Sitecore website is performing optimally.

This stage includes among other measuring page speed and performing a SEO health – check to make sure that old pages are redirected correctly to the new website.

Stage 10: Website goes live

The website is ready to go live.

Stage 11: Operating phase

A long phase of operation & service where Novicell, depending on what is agreed, is taking care off and maintaining the website. Novicell provides also further development of the website to ensure that the website performs optimally.

Some of our Sitecore customers

Want to know more about Sitecore and how we can help you?

Contact our Sitecore Solution Architect below