Sitecore Agency London (UK)

A powerful, scalable and flexible CMS platform

Novicell is certified Sitecore development-partner

Novicell is a Sitecore agency in London, UK, and is a certified Sitecore development-partner. We have our own Sitecore department which is your security for high quality of your next Sitecore development. We have delivered a wide range of solutions on the Sitecore platform. Since its establishment in Denmark in 2001, Sitecore has grown into a successful global software company with many larger Danish companies as well as international companies on the customer list. Sitecore Content Management System (CMS) is one of the leading enterprise-level content management systems built on ASP.NET.


Sitecore proclaimed as market leader in Gartner’s Magic Quadrant

As the digital world looks today, nothing is more important to an organisation's digital presence than its content management system (CMS). It is the central element of any organisation's online identity, data, and marketing activities.

As a Sitecore partner, we are thrilled that the Sitecore platform was proclaimed the market-leading ‘Digital Experience Platform’ in Gartner's Magic Quadrant. With their latest versions (9.3-10.0), Sitecore has created an integrated and coherent piece of technology - designed to enable management, delivery and optimisation of digital experiences across customer journeys.

Well done to Sitecore on this huge achievement!

Deliver experiences that make an impression using content, e-commerce and more

People buy experiences, not just products. The Sitecore platform enables brands to deliver interesting, digital experiences thanks to industry-leading content management, digital marketing and commerce solutions. Sitecore consists of four products that work together to form the ‘Sitecore Experience Cloud’, which is the complete content, commerce and personalisation platform.

Watch the videos below to see how a Digital Experience Platform (DXP) can avoid silo-divided content and channel management conflicts, which hamper productivity and can become a nightmare for marketers. Sitecore headless delivers experiences on all digital devices, channels and touchpoints.

Give customers an unsurpassed experience with the Sitecore Experience Platform

An effective CMS is just the beginning. The Sitecore Experience Platform XP (XP) also combines customer data, analytics and marketing automation, so you can nurture customers throughout the journey using personalised content in real time and across all channels.

  • One platform for handling personalised content delivery across channels and on a large scale
  • A CMS with content on multiple pages and in multiple languages
  • Centralised warehouse for all customer interaction data
  • Headless architecture supports the ability to create content once and display it anywhere
  • Standard analysis, test, optimisation and machine learning functions

Create personalised shopping experiences with Sitecore Experience Commerce

Build a personalised journey at every step with Sitecore Experience Commerce™ (XC): the only platform that naturally merges content, commerce and data into a single enterprise-level commerce solution.

  • Implement and control personalised commerce experiences
  • Take advantage of Sitecore's marketing automation, content management, data and insights
  • Create storefronts, product pages, shopping carts, checkouts, accounts and more
  • Maintain customer relationships before, during and after the transaction
  • Test and optimise campaigns, user journeys, personalisation rules and more

A 360-degree view of your content landscape with Sitecore Content Hub

Take control of the entire life cycle of your content. Sitecore Content Hub helps you manage every aspect of your marketing for all your channels with a single integrated solution.

  • Get one home for all your assets, media, products and other content
  • Take advantage of personalisation and manage the content that creates it
  • Use artificial intelligence (AI) and machine learning for content tagging and Image Similarity
  • Integrate easily with Sitecore CMS and commerce solutions
  • Plan, schedule and organise content production through a structured process

Novicell as a Sitecore Partner Agency

We have entered into a collaboration with a partner who understands the digital journey that Kamstrup is on. With our solution, we are helping to reduce water and energy waste throughout the world. Among other things, Novicell has helped us rethink some of our solutions to make them scalable without becoming more expensive. We place high demands on our partners, we are ambitious and impatient, and do not let ourselves be limited by what others can make work. 

Jesper Daugaard, Senior Vice President, Kamstrup

Get a code review and a performance check of your Sitecore solution – or get a demo of the Sitecore Experience Platform

Are you considering acquiring a Digital Experience Platform? Or do you have a feeling that you are not getting the most out of your current Sitecore solution?

As a Sitecore agency, Novicell offers a non-binding code review of your current Sitecore solution, and we even top it off with a performance check that tells you how you can increase your conversion rate.

You will have the following in hand after our review:

Code review:

  • Answer for why your solution might be complicated to work with for editors and marketing
  • Suggestions for how to take advantage of all the possibilities in the Sitecore platform
  • Tips for further development of your solution – without it costing a fortune
  • Recommendations for a possible upgrade and what you can achieve commercially with it

Performance check:

  • Overview of why your website may not be performing optimally
  • Insight into what low-hanging fruit can improve your website in the short 
  • Insights into opportunities to create higher marketing effectiveness through better performance

The collaboration and dynamism in the development process has been excellent. You cannot just look up in a book and read how a commuter web app should work or look, and therefore the collaboration was absolutely crucial. Novicell has been good at finding solutions that are user-friendly and at the same time easy for us to handle.

Anders Rasmussen, Customer and Quality Manager, Arriva Denmark

Webinars and training in Sitecore

Due to the Coronavirus, the possibilities of meeting in person changed overnight. We have held a number of seminars for several years and, from these, we’ve had many dialogues with Sitecore users throughout UK. But, like the rest of the market, we have replaced the physical with online meetings and webinars.

That is why we hold regular webinars on Sitecore's various options. If you want to find out more about a specific topic, we are happy to run an online or physical meeting (when we can again) based on your solution and digital ambitions.

Watch past webinar on Sitecore Personalisation

Personalisation in Sitecore

Personalisation is among the features that are always highlighted about the Sitecore platform. 

Personalisation is about being able to present relevant content to the user. This typically means that the content the user is presented with is selected based on hidden factors about the user gathered from previous visits and other recorded behaviour from other systems. It can, for example, be history from the customer's browser as well as previous campaigns, visits, purchases, transactions and the like.

Sitecore comes with a number of personalisation options out of the box. In addition, we can expand with additional rules and filters and provide customised components and variations of content, which are displayed when a user meets specific behavioural requirements or other segmentation information.

We have good experience bringing these opportunities into play with our customers, but it seems that the personalisation options in Sitecore are not utilised optimally by most companies. That is why we have held several training sessions and webinars on this very topic.

Sitecore in all your markets

Effective tools for language versioning, internationalisation and translation in Sitecore. 

Another of Sitecore’s strengths is its solution for different language versions of the same site. If you operate in many markets where English is not the predominant language then the translation and maintenance ​​is an almost insurmountable task. In this case, it is essential that the translation process is streamlined and as automated as possible.

Translation can be solved in Sitecore with integrations for third-party suppliers. When a new page is published on the main site, the editor can create a translation task in the Sitecore platform, which pushes the text out to a translator. The text is translated directly into an integrated translation platform by a translator at the provider. They then push it back into Sitecore, where the text is created as a new version of the same page in a new language with the original page layout.

It is an extremely effective process for maintaining large sites with many language layers, especially if you don’t have a dedicated marketing department to prepare texts in the individual languages.

Many solutions in the same platform?

Multisite means that the same solution contains a number of different websites, all of which are managed in one place. Multisite web solutions are often developed for organisations with many brands, where each site needs separate branding. It also works well for complex organisations with many subsites, intranets, campaign sites, or subsidiaries, all of which can be housed in the same solution. This makes it easy for editors, but it is also simpler to integrate its other architecture into one platform rather than several.

Marketing Automation in Sitecore

With Sitecore's Marketing Automation, you can select segments, develop mail flows and send emails to specific segments at just the right stage in the buying process. Mail flows can be automated to when the user performs a special action. This action triggers the mailing, and therefore they can be personalised before gradually rolling out on a larger scale to other high-impact events in the customer journey. Marketing automation is a powerful tool for hitting customers with the right message at the right time.

Read about Marketing Automation

E-commerce with Sitecore Experience Commerce

Sitecore is a suitable solution for customers in the enterprise segment who want a software platform to solve their entire commerce infrastructure. Sitecore Experience Commerce is the only commercially available enterprise platform built to manage content, commerce and data. We can tailor other platforms to deliver this editorial experience, but Sitecore is built around this broad-spectrum value proposition in its basic form.

Many integration options in the Sitecore platform

The platform architecture is built to be scaled and developed with integrations to other parts of the company's infrastructure. It can be with the standard integrations, also called ‘connectors’, which come with the platform out of the box. This applies, for example, to Salesforce and Microsoft Dynamics 365.

In addition, there are a number of integrations from various technology partners, which provide a standard integration with Sitecore. And, if you use other software products, it can be solved with tailor-made integrations via API or other end-points. It can always be done, it just depends on your existing infrastructure and your requirements for your IT landscape.

Sitecore's standard integrations

Sitecore has a close partnership with Microsoft and Salesforce, among others, and offers standard integrations with the Microsoft Dynamics Suite and Salesforce Suite.

  • Microsoft Dynamics 365 for Sales and Retail
  • Microsoft Dynamics CRM
  • Salesforce Marketing Cloud
  • Salesforce CRM
  • And more...

Sitecore is a scalable digital ecosystem

The platform delivers good performance and is simple to scale. In addition, Sitecore is a well-known system, which means that there are many Sitecore developers and development houses in Denmark if you want to be independent of your supplier or need in-source labour for development.

There are plenty of Sitecore modules that can expand your digital ecosystem:

  • E-commerce (Sitecore Experience Commerce)
  • Marketing (Stylelabs Marketing Content Hub)
  • PIM, Product Information Management (Stylelabs Marketing Content Hub)
  • DAM, Digital Asset Management (Stylelabs Marketing Content Hub)
  • MRM, Marketing Resource Management (Stylelabs Marketing Content Hub)
  • Marketing Automation (Sitecore Experience Platform)
  • Personalisation (Sitecore Experience Database)
  • Machine Learning (Sitecore Cortex)
  • And standard integrations to a host of partner systems and other third-party systems

A collaboration with Novicell is a ‘yes, thank you’ for online business

We are Sitecore people at heart, but that doesn’t mean that we, as a house, are not tech-wide. We deliver everything on the CMS palette and far into the integration and data performance track.

At Novicell, we take a holistic approach when thinking about our customers' digital presence. We know our stuff on development, but without well-defined user journeys, you risk losing customers. That is why our customers often choose to include our strategists and UX/design people in the collaboration.

At Novicell, we have gathered the competencies to ensure the entire digital journey can be managed under one roof. After all, we’re all about Business Online.

Some of our Sitecore customers

Sitecore is the choice for leading companies around the world, powering more than 32,000 websites and brands such as ExperianToshibaCanoneasyJetHeineken, and Microsoft. The typical customer for the Sitecore platform is a large company, public institution or organisation. 

Let's drink a cup of Sitecore coffee

We have many different customers in our Sitecore department. A nice mix of B2B and B2C. They have all chosen to let their digital ambitions be reflected in their system choices. The majority of customers use Sitecore's many features actively and across the organisation. 

We would very much like to meet and share the many years of experience we have in the Novicell house, so if you have any questions, do not hesitate to contact us.