Sharing knowledge online

Past webinars

Highlights

5 ways to improve User Experience (UX) right now

8 in 10 people will check your business out online before engaging - are you giving the right first impression?

The first impression of your digital platform, whether it’s a website or an app, is crucial. If your design is welcoming, the navigation works, and your message connects, people are much more likely to stay and buy your products or services.

To help you put the right wheels in motion, Freddie Green, Novicell’s Creative Director, will be talking through some things that you can start doing right now to improve how people experience your company, quickly and effectively.

This webinar can be found on demand here.

Beginner’s guide to data

Make use of your data with Google Analytics and Google Tag Manager

Our Beginner’s guide to data webinar is a comprehensive introduction to the world of website analytics using Google Analytics and Google Tag Manager.

Our Head of Digital Marketing, Joseph Goodson, will take 45 minutes to teach you how to understand the data your website generates. You can use this data to make smarter decisions and grow your business faster!

You will learn:

• How to set up analytics
• How to find actionable insights
• The ins and outs of tag management systems (Google Tag Manager)
• Our top analytics tricks and tools to use

The webinar can be found on demand here.

Migrating from Umbraco 7 to Umbraco 8

Are you currently working in Umbraco 7 and thinking about whether you should move to version 8? This webinar will help you figure out if migration is the right choice for your business right now.

You will get:

• An introduction to the new features and benefits that the migration brings
• Advice on how to prepare for migration
• Answers to any concerns you might have
• A Q&A with our Head of Development, Mikkel Keller 

Mikkel Keller will go through the pros and cons of upgrading – in particular what pitfalls to look out for – as well as offering specific migration strategies.

The webinar can be found on demand here.

YouTube Ads: Reach your target audience and drive conversions

Are you struggling to get your target audience to convert? Take advantage now things are moving slower and use the time to look into YouTube advertising.

YouTube is a rapidly growing platform, the second most popular search engine after Google, and the number one platform for home videos, viral hits and how-to videos. Today, the platform is also being used for businesses to engage with their target audience and get them to convert.

With YouTube, you can advertise to your customers using text and images and thus create engaging content targeted via data-based segmentation criteria.  

Over one billion hours of video are played on YouTube across the world every day, which provides companies with an enormous reach and makes YouTube an exciting platform with major potential.

In this free webinar, our YouTube marketing specialist, Jacob Tibbott, will guide you on how to get started with video marketing and YouTube. You will learn about:  

• Advantages of video marketing 
• Target groups on YouTube  
• Engaging with your audience 
• Analysing your data and YouTube efforts 

The webinar can be found on demand here.

LinkedIn: How to Reach the Business Decision Maker Online

Get started with LinkedIn Ads today!

Advertising with social media is one of the most powerful ways to reach potential and existing customers online. This is even more accurate given the current global crisis we are all experiencing.

LinkedIn has 303 million active users per month. 92% of Fortune 500 c ompanies use LinkedIn, and there are 90 million senior-level influencers and 63 million decision makers on the platform!

As such, it’s no surprise that LinkedIn has become the best B2B ad network for our clients. LinkedIn ads allow you to talk to your perfect customer and generate larger deals than Google Ads.

In this 45-minute webinar, our Head of Marketing, Joseph Goodson, will provide actionable advice on how you can reach your perfect customer on LinkedIn.

You will learn:  

• Whether you should run LinkedIn ads during a crisis
• Which Ads work and don’t work during a crisis
• How to reach the right people, at the right time, with the right message, in the right place
• The recipe for success with LinkedIn ads

The webinar can be found on demand here.

Having problems with your CMS? Migrate or update?

Are you not quite satisfied with your current Content Management System (CMS)?

At our CMS - Should You Update or Migrate webinar, we will focus on helping you find out how you can improve your current web solution to make the most of it, or if you would be better of migrating to another CMS solution. 

We will introduce you to the features and benefits the migration can bring to your business, advise you on how to prepare for migration, and address any drawbacks you might have. In this webinar, we will focus on Umbraco CMS.

The webinar can be found on demand here.

Reach your customers instantly with Google Ads

One of the fastest ways to reach potential and existing customers online is with Google Ads. Google Ads puts your adverts at the top of Google's organic search results, and you can decide your search terms, ad copy and budget.

This webinar will teach you how to achieve quick wins when using Google Ads effectively to grow your business and maximise return on investment – even in times like these where many businesses are struggling.

Our Google Ads specialist, Jacob Tibbott, will give you practical insight into the key aspects of the platform, and you will learn how to create a marketing campaign from start to finish. You will learn about:   

• The fundamentals of keyword research 
• Best practice for structuring your account 
• Writing effective ads 
• Remarketing to your customers 

The webinar can be found on demand here.

Review and adapt your digital marketing strategy to stay on top of the game

There aren’t many suitable comparisons with the COVID-19 situation that we are currently experiencing, but we want to give you and your business the necessary support and motivation to pull through. That's why we have organised this webinar to share useful tips on how to work with the current situation and ensure you come out on the winning side. 

Think long term and take the time now to be ready when normal conditions resume.

Join Novicell’s Digital Marketing Consultant, Jacob Tibbott, who will share digital marketing strategy tips you can take right now on:

• Rethinking your strategy and tactics
• How to do social media and advertising in challenging times
• Improving your website and working on content 

The webinar can be found on demand here.