You will meet two of the most Umbraco passionate people in the world: Program Manager CMS from Umbraco, Filip Bruun Bech-Larsen, and Novicells CTO Adam Peter Nielsen. They will inspire you, tell about where Umbraco as a CMS is today and where it is heading in for the future.
Or in short: This is THE right webinar to keep the finger on the Umbraco pulse.
The webinar will have the format of a talk show, and there will be plenty of room for you as a participant to comment and ask questions.
Top tips for your Black Friday campaigns
Is your business ready for the biggest shopping event of the year?
Over £7 billion is expected to be spent over Black Friday weekend, and it's just around the corner. With the backdrop of COVID-19 and the subsequent growth of e-commerce, this recent tradition has never been more important.
This webinar will include predictions for Black Friday 2020 and advice on how to prepare your e-commerce store for your biggest sales day of the year.
We will share the top tips we have learnt running multiple Black Friday campaigns as well as the common mistakes we see that you need to avoid. We will talk about how to leverage the new Google Shopping capabilities to get free, highly targeted traffic.
Black Friday predictions for 2020
How to prepare your e-commerce store
How to maximise revenue
Google Shopping advice
Learn how to create accessible website content and inclusive designs that will get you ahead of increasing regulation and take your website’s performance to the next level.
Web accessibility and ensuring your content can be consumed by all people is one of the most important issues facing online businesses today.
Building an accessible website will not only get you ahead of increasing regulation – if you follow the rules to make a website more accessible, you will also be implementing the best practices associated with mobile web design, usability and search engine optimisation.
Novicell together with the BBC and Siteimprove will present how to create accessible website content and more inclusive designs that will set you up for the current and coming regulations.
You will get an introduction to web accessibility and an explanation of the impact of the EU legislation and WCAG 2.1, along with concrete tools and tips for making your website more accessible.
In recent years, many companies have been engaging a lot of their time and effort in things like personalisation and search, but they forget the fundamentals. If your e-commerce website isn’t performing, you will lose customers before you get started on all the other exciting things.
Performance is key when it comes to e-commerce websites. The benefits of a high-performance site are multiple:
- Better SEO score and ranking
- More organic traffic
- Lower bounce rates
- Higher conversion rates
- Higher customer satisfaction
However, making a high-performance e-commerce website can be time consuming, difficult and something that needs a lot of continuous improvement.
In this webinar, we will look at where to focus your efforts in order to create a high-performance e-commerce setup, providing you with the tools needed to drive efficient and optimised e-commerce.
Make use of your data with Google Analytics and Google Tag Manager
Our Beginner’s guide to data webinar is a comprehensive introduction to the world of website analytics using Google Analytics and Google Tag Manager.
Our Head of Digital Marketing, Joseph Goodson, will take 45 minutes to teach you how to understand the data your website generates. You can use this data to make smarter decisions and grow your business faster!
You will learn:
• How to set up analytics
• How to find actionable insights
• The ins and outs of tag management systems (Google Tag Manager)
• Our top analytics tricks and tools to use
Are you currently working in Umbraco 7 and thinking about whether you should move to version 8? This webinar will help you figure out if migration is the right choice for your business right now.
You will get:
• An introduction to the new features and benefits that the migration brings
• Advice on how to prepare for migration
• Answers to any concerns you might have
• A Q&A with our Head of Development, Mikkel Keller
Mikkel Keller will go through the pros and cons of upgrading – in particular what pitfalls to look out for – as well as offering specific migration strategies.
Are you not quite satisfied with your current Content Management System (CMS)?
At our CMS - Should You Update or Migrate webinar, we will focus on helping you find out how you can improve your current web solution to make the most of it, or if you would be better of migrating to another CMS solution.
We will introduce you to the features and benefits the migration can bring to your business, advise you on how to prepare for migration, and address any drawbacks you might have. In this webinar, we will focus on Umbraco CMS.
8 in 10 people will check your business out online before engaging - are you giving the right first impression?
The first impression of your digital platform, whether it’s a website or an app, is crucial. If your design is welcoming, the navigation works, and your message connects, people are much more likely to stay and buy your products or services.
To help you put the right wheels in motion, Freddie Green, Novicell’s Creative Director, will be talking through some things that you can start doing right now to improve how people experience your company, quickly and effectively.
Are you struggling to get your target audience to convert? Take advantage now things are moving slower and use the time to look into YouTube advertising.
YouTube is a rapidly growing platform, the second most popular search engine after Google, and the number one platform for home videos, viral hits and how-to videos. Today, the platform is also being used for businesses to engage with their target audience and get them to convert.
With YouTube, you can advertise to your customers using text and images and thus create engaging content targeted via data-based segmentation criteria.
Over one billion hours of video are played on YouTube across the world every day, which provides companies with an enormous reach and makes YouTube an exciting platform with major potential.
In this free webinar, our YouTube marketing specialist, Jacob Tibbott, will guide you on how to get started with video marketing and YouTube. You will learn about:
• Advantages of video marketing
• Target groups on YouTube
• Engaging with your audience
• Analysing your data and YouTube efforts
Get started with LinkedIn Ads today!
Advertising with social media is one of the most powerful ways to reach potential and existing customers online. This is even more accurate given the current global crisis we are all experiencing.
LinkedIn has 303 million active users per month. 92% of Fortune 500 c ompanies use LinkedIn, and there are 90 million senior-level influencers and 63 million decision makers on the platform!
As such, it’s no surprise that LinkedIn has become the best B2B ad network for our clients. LinkedIn ads allow you to talk to your perfect customer and generate larger deals than Google Ads.
In this 45-minute webinar, our Head of Marketing, Joseph Goodson, will provide actionable advice on how you can reach your perfect customer on LinkedIn.
You will learn:
• Whether you should run LinkedIn ads during a crisis
• Which Ads work and don’t work during a crisis
• How to reach the right people, at the right time, with the right message, in the right place
• The recipe for success with LinkedIn ads
One of the fastest ways to reach potential and existing customers online is with Google Ads. Google Ads puts your adverts at the top of Google's organic search results, and you can decide your search terms, ad copy and budget.
This webinar will teach you how to achieve quick wins when using Google Ads effectively to grow your business and maximise return on investment – even in times like these where many businesses are struggling.
Our Google Ads specialist, Jacob Tibbott, will give you practical insight into the key aspects of the platform, and you will learn how to create a marketing campaign from start to finish. You will learn about:
• The fundamentals of keyword research
• Best practice for structuring your account
• Writing effective ads
• Remarketing to your customers