HC-CARGO is a leading supplier of automotive electrical components in Europe. It operates as part of the Bosch Group and, in order to meet the industry’s needs, is working towards becoming e-CARGO – the no.1 e-TAILER in auto electrical parts. HC-CARGO therefore offers a new B2B shop focused on UX and lightning-fast performance. To help them achieve this, we were asked to develop an online setup that would support their new vision.
Unparalleled e-commerce performance
The new HC-CARGO site performs extremely well
We successfully delivered a new website and integrated online shop with various functionality:
Flexible web solution
The web shop is scalable, perfect for HC-CARGO's strategy
Friendly design easily guides users through over 24,000 products
11 language versions
HC-CARGO is expanding worldwide – now their site expands with them
Search was the engine driver
70-80% of trade customers in Europe and Northern America search online before purchasing new replacement parts. Consequently, search engines were the focal point throughout the project. With 24,000 products, intelligent and quick search was imperative to ensure a manageable shop with intuitive navigation. As a result, a large search area was centrally located on the front page and main navigation was cut down to a minimum. The search area was built as ‘type as you search’, and the results are presented in a drop-down menu sorted by product, category and article. HC-CARGO can influence the ranking of search results by pointing searches towards more relevant results — very useful, for instance, when someone uses synonyms.