Waoo is Denmark’s leading provider of internet, television, and telephony via fibre network. It is headquartered in Tilst near Aarhus but collaborates with local partners across Denmark. In January 2019, Waoo needed a new website built in Umbraco CMS. We built a performance-optimised sales solution that secures their prominent position in the market.
Smart solutions for a competitive market
Waoo were faced with the challenge of tripling sales made through their digital channels by 2020. To do so, it was crucial to implement a new platform that could optimise the customer purchase flow by making it clearer and simpler. We built their new solution in Umbraco which is now able to create a strong and well-thought-out foundation for the development of the buyer’s journey.
Internet service provider of the year
For eight years running, Waoo has topped customer satisfaction surveys as the best internet provider in Denmark
An API integrates the partner suppliers' business systems so that orders do not have to be processed manually between Waoo and fibre suppliers
Enhanced customer service
Customers can check their coverage on the new site which draws them out of manual handling e.g., a call to customer services
API integrations provide seamless interactions with subcontractors as users do not have to leave Waoo’s site to make contact
Intelligent use of data
Behaviour and segmentation data is retrieved from the customer database which enables Waoo to send out targeted e-mails
Potential friction between Waoo and subcontractors is resolved by smooth user experiences across the website